Guide
What contact-based billing really costs
WildApricot doesn't bill you for members. It bills you for contacts— and that difference quietly decides your software budget for years. Here's the math most organizations only do after the renewal invoice stings.
Members vs. contacts: the gap that only grows
Your contact database isn't your membership roster. It's every person who ever touched your organization: current members, lapsed members from five years ago, one-time event attendees, donors, newsletter signups, and anyone who filled out a form on your website. A club with 150 active families routinely carries 400–500 contacts — and every one of them counts toward your pricing tier.
The result: your bill climbs even in years when your membership doesn't. Growth in history is priced like growth in membership.
The current price curve
| Tier | Monthly price (2026) |
|---|---|
| 100 contacts | $60/mo |
| 250 contacts | $75/mo |
| 500 contacts | $140/mo |
| 2,000 contacts | $240/mo |
| 5,000 contacts | $440/mo |
A 500-contact plan now costs roughly three times what it did in 2014, after back-to-back increases of about 20% (2021) and 25% (2023).
The fee most treasurers miss
Prefer to keep your existing Stripe, PayPal, or Authorize.net account? WildApricot adds a 20% surcharge on your subscription for using an external payment processor. Using your own payment relationship costs you a fifth of your software bill, every month.
Why this keeps happening
WildApricot has changed hands repeatedly — Personify acquired it in 2017, Pamlico Capital took over Personify in 2018, and Momentive Software acquired Personify in January 2026. Each transition has come with price increases and, by its users' own accounts, declining support. If history is a guide, the next price letter is already being drafted.
Three ways out
- Prune your database. Archiving stale contacts can drop you a tier. It buys a year, but the underlying math doesn't change — and you lose your history.
- Negotiate at renewal. Multi-year prepayment discounts exist. You're still on the same curve, just with a head start.
- Switch to flat, member-friendly pricing. Mybers has no contact caps on any plan — free tier included — and payments run through your own Stripe account with no subscription surcharge. Our importer moves your members, levels, events, and payment history from WildApricot in about ten minutes, with a dry-run preview and a 24-hour undo.
See your own numbers
Tell us what you're paying and we'll map the migration — what moves, how long it takes, and what it costs (usually nothing).
Pricing figures reflect publicly listed WildApricot rates and reported increases as of June 2026; verify current pricing with the vendor. Mybers is an independent product and is not affiliated with WildApricot, Personify, or Momentive Software.